About Us

I’ve navigated these crossroads, and I’m here to be your compass, guiding you towards success.

Embark on Your AdvantEdge Journey

Hello, visionaries of Kingston, New Malden, and Surrey!

As you chart the intricate pathways of entrepreneurship, you’re bound to face hurdles and crossroads that make you question,

  • “Which path do I take?”,
  • “How can I scale sustainably?”, or
  • “What’s the next step?”.

With a rich tapestry of 15 years of experience under my belt, having supported SMEs and behemoths alike, I’ve distilled insights, crafted strategies, and built resilience.

At AdvantEdge, our mission transcends conventional business consulting. We are the pioneers in Kingston and Surrey, dedicating ourselves wholeheartedly to BAME and women-led businesses, acknowledging your distinct aspirations and challenges.

Our Promise to You

We’re more than just a coaching and consulting service – we’re your dedicated ally in the pursuit of business excellence.

Decades of Excellence

From initiating the first-ever Programme Management Office for renowned institutions to bolstering profitability margins, my journey has been marked by impactful milestones. This treasure trove of experience is yours to leverage.

Empathy & Understanding

As a woman from an ethnic minority background, I’ve experienced firsthand the challenges faced by the BAME community and women in the business realm. This lends me the unique advantage of crafting bespoke, effective solutions for you.


My professional background stretches across diverse sectors like fintech, energy, and financial services. This broad-based experience translates to a rich repository of insights, ensuring your business receives holistic guidance.

Your business deserves every chance to succeed.

Together, we’ll navigate the challenges, seize the opportunities, and create a success story that’s uniquely yours

Why AdvantEdge?

AdvantEdge isn’t just a name; it’s our commitment to you. It symbolizes that distinct advantage, that sharp edge your business can harness to navigate the competitive landscape. And here’s what makes us unique:

  1. Trailblazing Focus: We pride ourselves on being the first in the Kingston, New Malden, and Surrey area to offer tailored support to BAME and women-led businesses. It’s not merely about addressing a market gap but resonates with my deep-seated passion for instigating positive, transformative change.
  2. Tailored Service Suite: Our offerings are not generic; they are meticulously crafted keeping YOU in mind:
    • Personalised Business Coaching: Dive deep into strategies, tailored to your vision.
    • Detailed Business Consulting & Back Office Support: Comprehensive guidance, from operations to market dynamics.
    • Engaging Business Circles: Build networks and learn from peers.
    • Exclusive Start-up and Entrepreneurs Circles: Step into an exclusive community, fostering growth and innovation.
  3. Your Story, Our Mission: Every entrepreneur, every brand has a story waiting to be told. With AdvantEdge by your side, we’ll ensure your narrative is one punctuated with success, innovation, and evolution.

Eager to explore how AdvantEdge can amplify your business growth? 
Schedule a free consultation.